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CVS To Open “K- Beauty HQ” inside 2000+ Stores

More than 100 new products, some exclusives, to be stocked on shelves.

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By: Christine Esposito

Editor-in-Chief

CVS Pharmacy is launching its new “K- Beauty HQ” at 2,100 CVS Pharmacy stores nationwide, making this one of the largest Korean beauty initiatives globally, according to the retailer. More than 100 new products from South Korean beauty brands, some of which will be exclusive to CVS, will rolling out this spring. CVS Pharmacy partnered with the K-beauty expert Alicia Yoon , to curate the expansive selection of “ahead-of-the-curve skincare” and makeup innovations from s...

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